Loveelectric is on a mission to make EVs affordable for all through a workplace benefit scheme. They came to us at a time where they had just acquired a new chargecard product and needed help to unify and elevate their brand. We worked with the team on a new brand idea: Love your Journey. The brand system takes this idea and activates it through a reimagined logo, grid system and features a custom tool to make gradients inspired by the changing scenes outside your car window, on your way to work or leisure.