For most people, compliance, data security and ISO standards are not naturally exciting places. And the tooling around setting up the organisational processes and data infrastucture to get certified and audited is not one that is well-loved. Enter Sted, and most importantly, Steward We worked with the team on a new name, brand identity, design language and product interface. What started as “Intellasure” became Sted. Based on the invisible work compliance does below the surface, we brought to life Steward the duck, part mascot, part agent, to help drive the visual language in a drab and very serious industry.