All VC funds make big promises of backing outliers and working in service of their founders. Techstart Ventures actually does. We built their new brand world around the moment of an idea just being out of reach, just before it take shape. We hand painted and animated a series of artworks and custom drew a new custom logo type. Their new website is an exercise in rich simplicity, led by a simple typographic structure. We worked with David Boni on the new portrait photography.