Anna Thurber is an artist who makes incredibly intricate frozen floral compositions. Her work is delicate and deeply emotional.
We helped her communicate her vision through a formal brand identity, a new website and an online shop. We also built an app for her to catalogue her work to build a living archive of the flora of New England.
- Brand & Strategy
- Digital Experience
The single premise for all design work was for it to be in service of her art, not fighting for attention. It was crucial to evoke a sense of her work even on a white sheet of paper – using composition, typography and colour.
We built a custom app for her to upload her work to the site. Along the way, we recognised colour to capture her artistic intent. We used this information to sort the work on the website, and generate unique pages for each piece.