Sprintwell Keto Sprint

Keto Sprint by Sprintwell is a D2C brand and product range focusing on keto-friendly meal replacement.

We worked with the team at Finetune Partners to design the brand, online shopping experience and packaging.

Three clear Sprintwell Ketosprint Keto protein shakers with turquoise lids sit on a yellow background with repeating text “All for one, once and for all” and iconography.

The masterbrand was based on the idea of a sprint: A new version to replace meals for a short duration of time to make the switch to a Keto lifestyle easier.

“Sprintwell” sits atop iconography on a grey background.
A photo of a woman in Easy Pose (Sukhasana) on a yoga mat. She sits facing away from the camera and her face is turned to the left. Light streams, through venetian blinds, onto her back
A picture of a torso in a white shirt with the person’s right hand holding a glass of green shake with a metal straw in it. Their left hand rests at the bend of the straw.
A white and box of peach & mango Sprintwell Keto Sprint is in the foreground, the dark background is out of focus and there is a shaker and branding.
Four Sprintwell Keto Sprint boxes sit lengthways atop four boxes lying down. Only two top lids can be fully seen, the left one is orange and the right one is pink.
Five Sprintwell Keto Sprint boxes sit lengthways atop five boxes lying down. Only three top lids can be fully seen: the left one is green the middle one is orange and the right one is pink.
A yellow landscape web page sits on a peach-beige background. To the left is text “Go Keto, once and for all” with a white call-to-action “Get started” To the right is a picture of a Sprintwell Ketosprint Keto protein shaker in front of a lemon tree.
A teal background outlines “what’s in the box?”. There are seven icons representing the seven items in the pan and illustrative text. To the right of the teal is an offset photo of Sprintwell Ketosprint Keto protein shaker on a yellow background, there are Keto Sprint boxes arranged in diamond points around the shaker.
A dusky pink ground with “recipes” text is overlaid with five images of a food item with the recipe name on it: “Surprisingly Keto Pancakes”, “Shake shake shake your mango”, “Blackberry Banana Bliss Smoothie”, “Warm Cinnamon Apples” and “Keto Overnight Oats”.
A white and box of peach & mango Sprintwell Keto Sprint is in the foreground, the dark background is out of focus and there is a shaker and branding.

Product benefits equal lifestyle changes, so the brand design focuses on the wider approach of Keto and how it fits into everyday life.

A lemon webpage states “The ideal Keto meal formula”. On the left hand side is a column-style infographic showing the fat, protein and carbs percentage and to the right is the ingredients list. Under the ingredients is a close up of avocados.
A lemon background shows five white mobile phones displaying different mobile webpages.
A white mobile phone sits on a teal background and shows a user’s calorie tracker with a ring infographic.
A white mobile phone sits on a teal background and shows a yellow webpage about “Anxiety antioxidants: 4 best vitamins for anxiety, stress and mental health”. There is illustrative text and a picture of a woman on a laptop sitting in a kitchen is at the bottom of the page.
A white Sprintwell-branded tote bag with black handles with text “Go Keto but Don’t go alone” and iconography sits on a teal background.
A white Sprintwell-branded tote bag with black handles with text “Sprintwell” and iconography sits on a yellow background.
Two books sit on a teal background. The book's title “Welcome to your 10 day sprint” sits on a yellow background under a picture of a Sprintwell Ketosprint Keto protein shaker in front of a lemon tree.

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