Beer52
Beer52 is the UK’s biggest craft beer club with more than 30,000 monthly subscribers.
We helped on both the marketing and product side to ensure their service is as good as the drink they serve. We worked from their offices to understand what operations, logistics, founders and support were telling us so we could bring it all under one roof.
- Brand & Strategy
- Product & User Experience
- D2C & Drinks
- Technology
We helped unify their brand assets and brought their offbeat personality into each and every interaction with the Beer52 brand. From there, we could simplify but optimise checkout processes, and upsell the beer club membership.
We also designed their very first bottle shop, extending our user research and findings into eCommerce. This included a monthly 'Edit of Beers' recommended by the dangerously knowledgeable Beer52 team.
Working with More Yum, we were able to completely redesign our beer club signup flow, online magazine and web shop. They really understood how to make user-friendly designs and helped to challenge our own assumptions about our product. We had many productive discussions together and created new features of our site that we're all really proud of. I would highly recommend their work!
