Dayshape is Scotland’s fastest growing tech company, three years in a row.
We came on board to help them develop a visual language that represents their values-focused ethos, while ensuring their enterprise audience would feel confident in their professionalism and innovative approach.
- Brand & Strategy
We tend to start large scale projects by running a tight brand positioning workshop to eliminate time waste and get all stakeholders on the same page. We came into the first workshop knowing very little about Dayshape as a business, their culture, aspirations and sectors in which they operate.
Working with the whole leadership team helped us get the answers necessary to start the branding journey. It also eliminated ambiguity and misconceptions between the founders and the wider team when it came down to the core question: Who are Dayshape as an organisation?
We defined the illustration style by actively staying away from office-based illustrations which can feel corporate or unoriginal. We took inspiration from Scottish landscapes to visualise ideas such as exploration, working together, goal-setting and the ability to see situations from diverse perspectives.
In order to show the depth of their product, we worked closely with their product marketing team to define a way to illustrate key features.