Surfboard are building a simpler, smarter and fairer team planning tool for customer service teams at scale.
We were brought on board to help with their product narrative and to design and build a new website.
We started by peeling off the layers of the problem Surfboard are solving to flip the usual product-centric website narrative on its head. For us, the story starts with showcasing a deep understanding of the problem space first. Only then do we introduce product features and how they lather up to a solution that seems almost inevitable.
The final piece is to amplify and carry their playful brand voice through the site. They are human, but not flippant. Serious, but not too serious about themselves.