Rocky Mountain Audio Fest
Rocky Mountain Audio Fest is the biggest high-end HiFi trade show in the Americas with over 6,000 annual visitors. Their challenge was to reach a younger audience without abandoning their existing customers.
What started as a strategic rethink of how they speak to their customers became a full reimagination of how they communicate across all channels.
- Brand & Strategy
- Website
- Culture
We refreshed their existing icon and all brand assets, starting with colour, typography and a wider design system, taking cues from the modularity of HiFi components.
An extensive UX discovery phase unearthed key insights into customer behaviour before, during and after the show. This led to an entirely revamped user flow and site architecture, and we designed a comprehensive component library for the new website.
We designed a custom piece of software to produce generative outputs baed around the design system and grid-led concept. This way we could generate thousands of unique brochure covers, social media posts and blog assets.
While honoring its core business, The Rocky Mountain International Audio Show engaged More Yum in order to convey the traditional tactile environment of tradeshows to potential exhibitors and audience members over digital platforms. More Yum renders “digital diagnoses” that sometimes will change the whole way you think about your own business. Something I was not expecting. You will not find a more creative, disciplined or conscientious group and surely not one that emphasizes all three. They consider all aspects of your business evolution, budget and future growth. If you are looking to honor the past and shift to the future More Yum will digitize the path.
