
Critical Friend Session
A design therapy session to deepdive into brand, design or product problems.
Session duration
4 hours
Starts at
£834
Trusted by














Inside knowledge,
outside perspective,
shared success.
Common challenges
Your product doesn’t land without explanation.
People don’t understand what you do or who you are.
You have outgrown how you show up in the world and don’t know where to start with that.
You are raising a round but can’t get your story or deck right.
You’re acquiring a company or product and need to figure out how to slot it into your existing brand.
Key moments redesign
+400%
qualified inbound
We helped design and implement a lead nurture pipeline and content strategy for a B2B SaaS company
Website relaunch
+300%
Conversion rate incrase
After rethinking the product narrative and redesigning the website we helped a startup in the HR sector book out their demo pipeline for three months in advance.
Fundraise narrative
$2m
Seed round raised
We helped a Legal AI startup raise a Seed Round of $2m from existing and new VCs after working on the deck and company narrative.
Brand Launch
#4
Product Hunt launch
Brand creation, product positioning and landing page led to a immediate launch on #4 on the daily Product Hunt leaderboard.
How it works
①
Info download & problem statement
Download as much of the context as possible so we don’t waste time on getting the basics in.
②
Solution sketching session
Come to us with one problem and we will work on it together. You, us, and one big whiteboard, digital or physical in our studio.
③
Actionable handover
Clear steps on what you can attack next, and what to do aboutit,
👋
What we need from you to do this well
We are collaborators, not vendors. Our best relationships are built on openness, trust and shared goals.
What you get
🚲
A clear path forward
A series of ideas, sketches, starting points, references
But enough about us.
Tell us about you:






