Critical Friend Session

A design therapy session to deepdive into brand, design or product problems.

Session duration

4 hours

Starts at

£834

Trusted by

Inside knowledge,
outside perspective,
shared success.

Common challenges

Your product doesn’t land without explanation.

People don’t understand what you do or who you are.

You have outgrown how you show up in the world and don’t know where to start with that.

You are raising a round but can’t get your story or deck right.

You’re acquiring a company or product and need to figure out how to slot it into your existing brand.

“I can tell you that More Yum have nailed it. They know how to collaborate in a way that feels like they’ve been part of your team all along, while keeping that external eye that sees what you can’t.”

Jim Collinson short moment
Chief Strategy Officer @ autonomi

“I can tell you that More Yum have nailed it. They know how to collaborate in a way that feels like they’ve been part of your team all along, while keeping that external eye that sees what you can’t.”

Jim Collinson short moment
Chief Strategy Officer @ autonomi

ImpactThese are the kind of benefits our work unlocks across brand, marketing and product.

ImpactThese are the kind of benefits our work unlocks across brand, marketing and product.

ImpactThese are the kind of benefits our work unlocks across brand, marketing and product.

Key moments redesign

+400%

qualified inbound

We helped design and implement a lead nurture pipeline and content strategy for a B2B SaaS company

Website relaunch

+300%

Conversion rate incrase

After rethinking the product narrative and redesigning the website we helped a startup in the HR sector book out their demo pipeline for three months in advance.

Fundraise narrative

$2m

Seed round raised

We helped a Legal AI startup raise a Seed Round of $2m from existing and new VCs after working on the deck and company narrative.

Brand Launch

#4

Product Hunt launch

Brand creation, product positioning and landing page led to a immediate launch on #4 on the daily Product Hunt leaderboard.

How it works

Info download & problem statement

Download as much of the context as possible so we don’t waste time on getting the basics in.

Solution sketching session

Come to us with one problem and we will work on it together. You, us, and one big whiteboard, digital or physical in our studio.

Actionable handover

Clear steps on what you can attack next, and what to do aboutit,

👋

What we need from you to do this well

We are collaborators, not vendors. Our best relationships are built on openness, trust and shared goals.

Case studiesWe work with founder-led companies across sectors, verticals and borders.

Case studiesWe work with founder-led companies across sectors, verticals and borders.

Case studiesWe work with founder-led companies across sectors, verticals and borders.

What you get

🚲

A clear path forward

A series of ideas, sketches, starting points, references

But enough about us.
Tell us about you: